THE POTENTIAL OF A YOGA BUSINESS

How to make a serious living teaching Yoga.

  • Yoga is a 10 billion dollar a year business.
    Somebody is making an awful amount of money.
    And it’s not the teachers.
  • Over 20 million adult Americans currently practice Yoga.
    That’s up from 4 million in 2001.
  • Yoga is the #1 in terms of growth says Sporting Trends.
    8% of non-practitioners say they are interested in Yoga.
    4.1% say they will take Yoga in the next 12 months.
  • 72.2% are female and 27.8% are male.
    71.4% are college graduates.
    81.6% are from the age of 18 to 54.
  • 44% of Yoga Practitioners earn over $75,000/yr.
    24% over $100,000/yr.
  • Yoga is growing at the rate of 20% to 22% per year

These are demographics to die for!

Yoga is a 10 billion dollar a year business – Somebody is making an awful amount of money – And it’s not the teachers.

Let's have a heart-to-heart conversation.

You have to feel for the young Yogi who has completed their Teacher Training and has decided to pursue their passion to open their own Yoga studio.

The obstacles to success are numerous.

Business is about financial projections, strategic planning, marketing, sales, budgeting, demographics, facility build-out, contractors, employees, bookkeeping, and so much more.

With no sales or business training and with their RYT200 certificate in hand, the new Yogi is off to find their studio location. Their first mistake will probably be not having a clear business plan and the choosing of a site based on emotion and not logic.

“This place looks great. If we build it, they will come”. Really?

Was this decision based upon a demographic study? What’s the per capita income of the area? What’s the population density? What’s the population count of 18-55 year olds within a 3 to 5-mile radius? What about traffic flow, sign ordinances, licensing and parking? How safe is the area after dark?

Choosing the right location is a lot of work even for a pro.

Over 20 million adult Americans currently practice Yoga. That’s up from 4 million in 2001.

Then there’s dealing with a real estate agent for a long term lease.

Keep in mind, the real estate agent is the agent representing the lessor (landlord), not the lessee.

Unless you are armed with demographic and market value information and possess some negotiation skills, you are cruising for a bruising.

Another tripwire is negotiating with contractors for the build out. Good luck with this too.

Okay, good, bad or ugly and probably over budget, the studio is built. Now comes the business of building your Yoga clientele.

You do it like it’s always been done. You hire a bunch of teachers on a commission basis and hope they invite their following to come to class.

You post your prices and give away a free class and hope they are interested enough to join. You advertise money losing offers like $30 for 30 days unlimited classes or some ridiculously under priced and unprofitable “daily deal” on Groupon or Living Social.

Yoga is the #1 in terms of growth says Sporting Trends – 8% of USA non-practitioners say they are interested in Yoga – 4.1% say they will take Yoga in the next 12 months.

I hate to say it... but, in the business world, this sales/promotion system is weak, very weak.

And, that brings us to the 80/20 losers rule.

80% of Yoga Daily Deal inquires have no intention of signing up long term. They just go from deal to deal. Of the 20% that do continue, most will be gone within a year. I know this sounds harsh, but the business model of selling Yoga memberships in this manner is seriously flawed.

Furthermore, to make ends meet, Yogis need to promote workshops and sell teachers training programs to those who have no business being a Yoga teacher. But that’s another story.

Revenue made from workshops and trainings should be pure profit for the Yogi and not have to go to paying the studio bills.

Today, most Yoga studios use a mass market health club approach to sell Yoga when it should be a personal service.

Who goes to tennis class or golf class? Almost no one. Tennis and golf students have coaches that work with them one-on-one. Private lessons produce results and Yoga is no different. Besides, private lessons produce far more revenue and keep the student longer.

Yoga practitioners are 72.2% female and 27.8% male.

Ancient Yogis originally taught Yoga one-on-one.

Why the change?

Scores of students piled into a class does not compare with the one-on-one attention of privates. A “classes only” curriculum just churns students. Most Yoga studios lose nearly as many students as they gain as the year rolls along.

Students jump from one studio to another on a whim thanks to the class card system. The selling of five or ten class cards that expire in three, six or twelve months are a disservice to the student and a sign of sales ineptitude of the studio.

Every Yogi knows that a student must practice two to three times per week to achieve some degree of results.

The only hope of financial survival is to sell annual unlimited class programs. But what is the chance the student will quit along the way?

Weak sales procedures usually mean that the monthly price is discounted substantially for the annual commitment. And, of all the new students that come in the door – how many sign up annually?

Pilates studio owners charge more and emphasize privates. Why can’t Yogis?

81.6% of Yoga Practitioners are from the age of 18 to 54

The answer is not to just raise your prices but to provide more value and get paid for it.

Rather than putting students in classes only, adding a private lesson or two to their curriculum can make a significant increase to the studio’s profits.

Suppose a studio only signs up three new private students per week (easily attainable) to go along with a couple class lessons per week. Attendance would be up as private students come in by appointment. Drop outs would be less. And, at the end of the year, the studio would have 150 students or more on privates.

How is your income now?

So now you’re thinking, “How in the heck am I going to cover 150 private lessons and all the classes that are included?” Yep, that’s right. You’re going to need full time teaching staff and pay them a livable wage.

But no need to worry; you will be able to afford it.

The 1 on 1 Yoga Franchise System ™ will not only show you how but will do so with sales and servicing training and a full scheduling and lesson control system.

44% of Yoga Practitioners earn over $75,000/yr. – 24% over $100,000/yr.

Alright, what does a Yogi have to do to build up a studio to 150 or more private students?

You start at the very foundation.

  • Location, location, location.
  • Answer all phone calls live. No digital message taking.
  • The studio needs to be open and staffed at least 10 hours per day.
  • Have a solid proven relationship sales system centered on private lessons.
  • Create a private lesson teaching curriculum establishing goals, expectations and results.
  • Don’t lose students. Follow up on every AWOL, cancellation and no-show.
  • Extend and renew existing courses before they expire.
  • Become proficient with targeted direct marketing programs.
  • Build your brand and advertise in social media (Facebook, Twitter, YouTube, Podcasts etc.).
  • Become proficient in SEO for your website (or hire a service).
  • Become proficient with direct mail postcard marketing.
  • Use a good student/teacher/class management software program.
  • Adhere to good money management techniques.
  • Use good book-keeping software and pay your taxes on time.
  • Develop a good management/teaching training program to build staff.

71.4% of Yoga practitioners are college graduates

The 1 on 1 Yoga Franchise System™ fulfills all of the above . . . . and much, much more

The 1 on 1 Yoga Franchise System™ provides the business and sales training needed to be successful.

The goal is to put the franchisee in the position to just have to “Talk & Teach™”. See the “1 on 1 Sales System™” on the menu.

Most all franchised 1 on 1 Yoga Studios open in Colonies (groups). When you hear the old adage: “You’re in business for yourself but not by yourself”, with 1 on 1 Yoga, it’s an absolute truth.

EXAMPLE: Five 1 on 1 Yoga Studios in your Colony will give you five times the local advertising for your buck. It’s like getting 80% off of each advertising campaign because you are sharing the expenses with the other studios.

The 1 on 1 Yoga Franchise System™ is your FULL TIME team of Marketers, Social Media Promoters, Business Advisors, Sales Trainers and a Council of Yogis for workshops and expanded education. There’s even a full time Yoga Call Center to handle and book your inquiries.

Yoga is growing at the rate of 20% to 22% per year

Why a franchise? I can just open a Yoga studio on my own. . . . .

  • According to the US Department of Commerce, over a 10 year period,
    Independent businesses, Yoga or otherwise, have an 82% failure rate.
    Franchised businesses however, have been 90% successful over the same period of time.
  • 38% of independent businesses fail in the first year,
    While less than 5% of franchised businesses fail in the first year.
  • Total franchise sales exceed $1 trillion.
  • Franchises represent 40% of all sales in the United States,
    While representing only 8% of all businesses.
  • 94% of franchise owners consider themselves successful.
  • 75% of franchise owners would repeat their franchise again,
    While only 39% of Americans, would repeat their jobs or their independent businesses.

According to the US Department of Commerce, over a 10 year period, independent businesses, Yoga or otherwise, have an 82% failure rate. Franchised businesses however, have been 90% successful over the same period of time.

1 on 1 Sales System™ Heritage

The basis for the 1 on 1 Sales System™, its embryonic form, was originally conceived 102 years ago (1912) in the dance industry by G. Hepburn Wilson.

After decades of morphing and further refinement by a business development genius named Louise Taylor, it became a dancing franchise system in 1939.

After several more decades of changes and improvements, in 1965 the system was introduced to the Martial Arts industry.

In 1967 the tried and tested business training and management system was the heart of the world’s largest martial arts franchise chain where the Vice President, Ray Klingenberg, took the chain nationwide, opening 140 studios in the first three years.

38% of independent businesses fail in the first year while less than 5% of franchised businesses fail in the first year.

45 years later, there are still 350 Martial Arts Studios in business under the same brand name

With over a 1000 using the same or modified system.

On November 1, 2012, Ray adapted the original business training and management system for the Yoga industry. He added new technology and expanded the system to reduce the Franchisee’s business duties, rebranding to become the 1 on 1 Sales System™.

Being of a Yoga family (his wife is a Yoga teacher), Ray knew, first hand, what was missing in a Yogi’s business.

Addressing these needs for the Yoga studio, Ray has evolved the 1 on 1 Yoga Franchise System™ to a full scope, full service, sales system, now consisting of eight essential departments with dozens of custom crafted elements of support; all common sense with the mandate that the Yogi can spend their time “Talking & Teaching™”.

(We apologize for not revealing the martial art brand name. We wish to protect their privacy and eliminate the possibility of a drove of curious yogis contacting and questioning the martial arts franchisee when they have a business to run. If you are a serious 1 on 1 Yoga Franchise™ inquiry, we will give you all the information/names so that you can complete your due diligence.)

38% of independent businesses fail in the first year while less than 5% of franchised businesses fail in the first year.

Ancient Yoga was taught 1-on-1

The time has come to return to higher quality teaching roots and make the money you richly deserve.


Your next step is to talk with us.

Learn more about the 1 on 1 Yoga Sales System™.
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There are 8 prime elements that comprise the 1 on 1 Yoga Sales System™

This is how we help you, the franchisee.

Marketing Central™

Marketing Central is the heart of marketing for new students.

It maintains a centralized dynamic interactive website that represents all 1 on 1 Yoga Studios. This is where website SEO and purchased traffic originates.

Marketing campaigns via email, EDDM, targeted postcards, Craigslist, Thumbtack, Backpage, Linkedin, YouTube, Angie’s List and others are all created and managed at Marketing Central.

Sales Central™

Sales Central is a Yoga Call Handling Office (yoga answering service).

All incoming phone inquiries are handled by trained salespersons and booked on line with payment collected on the behalf of the franchisee’s studio.

Call Handing personnel also follow up on confirming appointments, cancellations and no-shows.

Training Central™

Every Franchisee and their managers go through a 70-hour 8-day sales and management intensive in Miami Beach, Florida. They learn Relationship Selling. There is no pressure selling or power closing in the 1 on 1 Sales System™.

It’s all about building trust and a relationship with the new student and showing value for 1 on 1 Yoga services. Armed with the information and commitments gathered from an Introduction Course, closing the sale is just a matter of helping the student budget their Yoga training.

Management Central™

Studio & Staff Management is a MindBody™ type of software whereby students can login to book and pay for classes.

It also manages teacher’s schedules and calculates payroll.

Business Central™

Business Central staff handle demographic studies, site location, real estate negotiation, contractor negotiation and accounting/tax software recommendations in addition to individual business plan development and management.

Communications Central™

Manages Social Media promotion through every Social Media advertising channel possible. This includes video promotion via YouTube & Podcasts. Marketing Central™ sets up Facebook “Likes” and “Friends” promotions as well as publishing news releases.

Communications Central™ will be the creator of the social media content along with each franchisee. Communications Central™ also manages the Ambassador Franchise/Student Recruitment Program.

Finance Central™

1 on 1 Yoga Franchise does not offer financing of any kind.

We can, however, recommend a third-party vendor that is familiar with franchise equipment leasing for signage, furnishing and mats.

Apana Method™

The Apana Method™ is a method of recording the progress of a private student. It is not a style of Yoga. The Apana Method™ establishes short term identifiable goals that are achievable by most any student. Some may take longer than others but they will get there eventually. Everyone learns at their own pace.

Frequently Asked Questions

What type of prior experience do I need to be a franchisee?

There is no particular experience necessary in business or in Yoga. Our operations manual includes guidelines and considerations for hiring competent teaching staff. We train your staff at Training Central™ on the 1 on 1 Sales System™ for you. Your studio will be in a Colony of 1 on 1 Yoga Studios where you will be able to get a lot of additional support. Of course, experienced teachers have a leg-up on the learning curve.

I have the interest and I have the money, but also a lucrative career. Can I be an absentee owner?

Yes you can. Like the answer above, our operations manual provides guidelines and considerations for hiring your staff. We train everyone for you on the 1 on 1 Sales System™ at our Training Central™ facility. You can be an absentee owner of multiple studios if you wish and there is a discount in the franchise fee for multiple purchases.

Can I buy multiple franchises or an entire colony of 1 on1 Yoga Studios?

Yes you can. And, you will get a per studio discount in the franchise fees to boot. You will need to show you have the financial strength to support the project and submit an opening schedule for each studio.

Does the Franchisor assist in the design and equipping of my Franchised Studio?

Yes. We will provide you with a design guide with sample floor plans and color charts for a standard 1 on 1 Studio all the way up to a mega 1 on 1 Studio with a boutique and juice/tea/coffee café.

I already own a Yoga Studio, can I convert it to a 1 on 1 Yoga Studio?

Yes, and we will give you a heck of a deal if you do. We have a program that can substantially discount the franchise fee plus give you credit for all the costs of the conversion (rebranding) like new signage, literature etc. We also give you a moratorium on paying royalties on income generated by your old student agreements.

What is the cost of a 1 on 1Yoga Franchise?

The cost of our franchise is based on the population density and per capita income of an area.

We are looking for a middle to high income area with a population of about 100,000, more or less, within a 3 to 5 mile radius, more or less. This franchise would sell for $30,000. Densely populated territories may be more.

Franchise territories are laid out in Yoga Studio Colonies (multiple locations in a large populace area). The first few persons to purchase a franchise in the Yoga Colony get a 50% discount on the franchise fee. That means that for $15,000 you can get your own Yoga Studio or convert an existing one.

Is financing available for the franchise fee or studio build out?

The franchisor does not offer any direct financing but does offer a third party finance expert to guide the franchisee to over a hundred commercial financing sources.

What is the term of the franchise?

The term of a 1 on 1 Yoga franchise is 7 years with two 5 year options.

What is the size requirement of a 1 on 1 Yoga Studio?

Ideally, a studio should have at least one office, a receptionist area, two class rooms and two to three private lesson rooms. This would entail about 2000 to 2800 square feet.

If you opt for an expanded retail space and juice/tea/coffee another 1000 or so square feet may be needed.

An optimal size for a mega studio is 3000 to 4000+ square feet.

What do I get for my franchise fee?

A 1 on 1 Yoga Franchise is full service franchise providing a full menu of Marketing, Advertising, Training, Finance assistance, Student & Business Management and Sales Training and on-going Education. And, our Yoga Call-Center sells & books new students for you. You don’t need a receptionist to answer the phone and sell intro courses.

Click Here to see a break-down of Franchisor services.

Do you offer training?

Yes. Every franchisee and their management staff will undergo a 70-hour, 8-day training program in Miami Beach, Florida at your cost. The cost is incurred by the payroll of the teachers and the training facility and hotel rooms. Ongoing training will be available in both business and yoga.

Do you charge a royalty?

Yes we do. A 6% or $150/week royalty, whichever is more. It is required to help defray the cost of infrastructure and support staff. The royalty rate is expected to increase to 8% as our costs increase in the future but as of now, it is 6%. Those franchisees that contract at the 6% royalty rate will stay at 6%. The future new-comer franchisees will be at 8%.

How much upfront investment capital will I need to open a 1 on 1 Yoga Franchise?

Our Federal Disclosure Document (FDD) lays out all of your expenses to open a 1 on 1 Yoga Studio. If you pay cash for everything without leasing or financing furnishings, signage or equipment, your out of pocket investment would be $65,500 to $145,600. There may be a franchise fee savings by being one of the first to commit to a particular Yoga Colony of Franchisees. This would lower your initial outlay of cash. Your initial investment may also be affected by the size of your retail area and/or the build out of a juice, tea and/or coffee bar.

Can I lower my initial investment and monthly expenses by subcontracting my retail sales or juice, tea or coffee bar?

Yes. This is your business and you can subcontract your space as you see fit. However, you must get franchisor approval. The 1 on 1 Yoga brand must be protected. Also, subcontracted businesses within a 1 on 1 studio location must pay royalty and advertising fees. Our marketing program will support them as well. It’s all about the traffic.

Is there an advertising fund that I am required to contribute to?

Yes. There is a national advertising fund that advertises for the entire studio chain. The fee is 2% of gross or $50/wk., whichever is more. Then, there is an additional 6% of gross or $333/wk. dedicated to local advertising (your studio). The pooling of this money by the studios in the 1 on 1 Yoga Colony creates an advertising budget that is unheard of in the Yoga community. Retail and refreshment sales revenue must be included in the total gross of the franchise.

How much money can I make?

The franchising industry is regulated by the Federal Trade Commission (FTC). Consumer protection laws do not allow us to advertise or state that you will make any particular amount of money. Profitability will depend upon many factors, such as: location, population density, per capita income, operating expenses, management expertise and selling abilities. That’s why your new studio must be carefully planned out and you must diligently study and practice all the nuances of the 1 on 1 Sales System.

We plan to offer an on-line “Pro forma Spreadsheet” whereby you can enter a number of particular courses sold during a particular week and it will project the gross income generated per week, month and year. This spread sheet is for entertainment and goal setting only and not a guarantee of what you will make.

How do I get started?

Step one is to inquire. Fill out the “Let’s schedule a call” form below and submit it. Choose the subject you are inquiring about i.e. Teacher, Manager, Ambassador or Franchise. You can choose more than one if you wish by resubmitting the form again.

Upon our receipt of your inquiry, a member of our Franchise Team will contact you by telephone. This call is meant to answer any questions you might have and for both sides to determine whether becoming a 1 on 1 Yoga Franchisee would be a good fit for you.

Should it appear that becoming a 1 on 1 Yoga Franchisee would indeed be a good fit, we will send you a current copy of the FTC required F.D.D. (Federal Disclosure Document, which includes a copy of our 1 on 1 Yoga Franchise Agreement) for your detailed review and understanding of all the elements of a 1 on 1 Yoga franchise.

By law, you have 14 days to study the F.D.D. material, speak to your lawyer and/or accountant and do whatever due diligence you feel comfortable doing. On the 15th day, you can request that a formal application be sent to you. With your submission of the formal application you can reserve your territory by simply adding it to your formal application and sending it in along with a $3,000 deposit. If your formal application is denied for any reason, your deposit will be refunded. If accepted, let’s get your final paperwork and training done and get your 1 on 1 Yoga Studio open and operating. Welcome Aboard!

Your next step is to talk with us

Learn more about the 1 on 1 Yoga Sales System™.
Let's schedule a call.
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Source of data: Harvard Business School case study ~ Branding Yoga (2011), NAMASTA, YIAS, Livestrong, Wikipedia & Yoga Journal. (Verified: July 2013)

The information provided on this website is not intended as an offer to sell, or the solicitation of an offer to buy a franchise. An offer or solicitation can only be completed after the required F.D.D. (Federal Disclosure Document) has been sent to the prospect franchisee as required by the F.T.C. (Federal Trade Commission). This communication is not directed to residents of any jurisdiction that requires registration of a franchise prior to offering and selling a franchise in such jurisdiction. No franchises will be sold to any resident of any such jurisdiction until the offering has been registered and declared effective by such jurisdiction and the required F.D.D. offering circular has been delivered to the prospective franchisee in compliance with applicable law. At the present time, we are not registered in any of the following states, and therefore do not and cannot solicit franchise sales in or direct offers to these states: HI, CA, CT, IL, KY, ME, NE, NC, OR, SC, TX, UT, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, and WI. However, if you live in one of these states and are interested in franchising, contact us for our registration plan / schedule with that state or any of the other states.

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