1 on 1 Yoga Franchise | Section 01 – Header

THE POTENTIAL OF A YOGA BUSINESS

How to make a serious living teaching Yoga.

  • Yoga is a 10 billion dollar a year business.
    Somebody is making an awful amount of money.
    And it’s not the teachers.
  • Over 20 million adult Americans currently practice Yoga.
    That’s up from 4 million in 2001.
  • Yoga is the #1 in terms of growth says Sporting Trends.
    8% of non-practitioners say they are interested in Yoga.
    4.1% say they will take Yoga in the next 12 months.
  • 72.2% are female and 27.8% are male.
    71.4% are college graduates.
    81.6% are from the age of 18 to 54.
  • 44% of Yoga Practitioners earn over $75,000/yr.
    24% over $100,000/yr.
  • Yoga is growing at the rate of 20% to 22% per year

These are demographics to die for!

Source of data: Harvard Business School case study ~ Branding Yoga (2011),NAMASTA, YIAS, Livestrong, Huffington Post, Wikipedia & Yoga Journal. (Verified: July 2013)


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