1 on 1 Yoga Franchise | Section 02

Yoga is a 27 billion dollar a year business – Somebody is making an awful amount of money – And it’s not the teachers.

Let's have a heart-to-heart conversation.

You have to feel for the young Yogi who has completed their Teacher Training and has decided to pursue their passion to open their own Yoga studio.

The obstacles to success are numerous.

Business is about financial projections, strategic planning, marketing, sales, budgeting, demographics, facility build-out, contractors, employees, bookkeeping, and so much more.

With no sales or business training and with their RYT200 certificate in hand, the new Yogi is off to find their studio location. Their first mistake will probably be not having a clear business plan and the choosing of a site based on emotion and not logic.

“This place looks great. If we build it, they will come”. Really?

Was this decision based upon a demographic study? What’s the per capita income of the area? What’s the population density? What’s the population count of 18-55 year olds within a 3 to 5-mile radius? What about traffic flow, sign ordinances, licensing and parking? How safe is the area after dark?

Choosing the right location is a lot of work even for a pro.

Source of data: Harvard Business School case study ~ Branding Yoga (2011),NAMASTA, YIAS, Livestrong, Huffington Post, Wikipedia & Yoga Journal. (Verified: July 2013)

The information provided on this website is not intended as an offer to sell, or the solicitation of an offer to buy a franchise. An offer or solicitation can only be completed after the required F.D.D. (Federal Disclosure Document) has been sent to the prospect franchisee as required by the F.T.C. (Federal Trade Commission). This communication is not directed to residents of any jurisdiction that requires registration of a franchise prior to offering and selling a franchise in such jurisdiction. No franchises will be sold to any resident of any such jurisdiction until the offering has been registered and declared effective by such jurisdiction and the required F.D.D. offering circular has been delivered to the prospective franchisee in compliance with applicable law. At the present time, we are not registered in any of the following states, and therefore do not and cannot solicit franchise sales in or direct offers to these states: HI, CA, CT, IL, KY, ME, NE, NC, OR, SC, TX, UT, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, and WI. However, if you live in one of these states and are interested in franchising, contact us for our registration plan / schedule with that state or any of the other states.