1 on 1 Yoga Franchise | Section 04

Yoga is the #1 in terms of growth says Sporting Trends – 8% of USA non-practitioners say they are interested in Yoga – 4.1% say they will take Yoga in the next 12 months.

Today, most Yoga studios use a mass market health club approach to sell Yoga when it should be a personal service.

Ancient Yogis originally taught Yoga one-on-one. Why the change in the west?

Scores of students piled into a class does not compare with the one-on-one attention of privates and semi-privates. A “classes only” curriculum just churns students. Most Yoga studios lose nearly as many students as they gain as the year rolls along.

The selling of a 5, 10 or 20 class card that expires in 3, 6 or 12 months are a disservice to the student and a sign of sales ineptitude of the studio.

Every Yogi knows that a student must practice two to three times per week to achieve some degree of results.

Selling from a rate sheet is “bottom up” selling. No particular sales ability is needed to sell off a menu. The customer chooses one of the cheapest courses and off they go with no particular consistency.

1 on 1 Yoga sells from the “top down”. Every new student starts with a private lesson introductory course. The teacher gets to know the student and their needs and goals. Then a private or semi-private course is budgeted to fit the student financially. Standing appointments keep the student consistent with results virtually guaranteed.

Source of data: Harvard Business School case study ~ Branding Yoga (2011),NAMASTA, YIAS, Livestrong, Huffington Post, Wikipedia & Yoga Journal. (Verified: July 2013)

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