Description of Company / Concept

1 on 1 Yoga is a unique yet traditional innovated spin on the teaching of Yoga. Ancient Yoga Gurus taught Yoga one-on-one. They worked with their disciple students over a long period of time with the intent of reaching a particular goal. There was no churning of students. When Yoga expanded to the west, it was taught in a class room environment losing most of the essence of true Yoga and morphed into a fitness program where students come and go. Only a select few would reach their true Yogic potential.

1 on 1 Yoga has returned to the traditional teaching methods by centering on a membership of Private and Semi-private Yoga lessons. Members can also attend classes with a maximum student / teacher ratio of 8 to 1. Goals are established and each member is monitored closely as to their progress and rewarded for their successes. It’s this close personal relationship with positive reinforcement between student and teacher that makes 1 on 1 Yoga a success.

Non-member class lessons are available for “come & go” students that buy class cards or Groupon Daily Deals for a predetermined number of classes. This method of teaching is the “standard in the trade” and used by most every western Yoga studio. 1 on 1 Yoga uses it as a recruitment pool to sign up Private and Semi-private Lesson Members.

Description of “The Business of Yoga”

As ancient as Yoga is, there is nothing ancient about 1 on 1 Yoga’s sales, marketing and business procedures. 1 on 1 Yoga employs a Relationship Selling program starting from the first phone inquiry, to a private lesson introductory course, to the annual membership and onward to the course renewal process. There is never any pressure selling. Properly handled, the financially secure customer experiencing the best will buy the best. Other membership programs exist for those who may be financially hampered.

All aspects of private and class scheduling, student automatic payment collection and teacher payroll are handled via a proprietary student / business management software.

All marketing and social media communications are centralized, co-opted and nonprofit. 1 on 1 Yoga is a sister company of Orca Broadcasting Corporation. Orca is a press release wire service and a digital marketing company since 2005 It is the backbone of 1 on 1 Yoga’s on line and media presence.

Incoming phone inquiries are handled from a central location for all franchised studios. Our Yoga Call Center sells, schedules and collects payment from the prospective student inquiry.

1 on 1 Yoga maintains a training facility in Miami Beach. All managers / franchisees and sales staff participate in a 70-hour, eight day sales and management training course covering the A to Z aspects of a successful private lesson centric Yoga studio.

Location, location, location are the three most important elements of a successful business. 1 on 1 Yoga takes demographic studies very seriously. We have a formula of population density, per capita income and other factors that puts our franchisee in a location that services a population that can well afford the expense of a private lesson Yoga curriculum. We use professionals to assist in lease negotiations and contractor build-outs. Third party lease companies are available to finance flooring, furnishing, computer systems and signage to further reduce your initial investment.

Please see 1 on 1 Yoga’s “Eight Prime Elements of Success” on the Yogi page on the menu.