1 on 1 Yoga Franchise | For Everyone


You Don’t Have To Know Yoga To Own a Yoga Studio

1 on 1 Yoga Studios Can Make Serious Money

  • How big is the Yoga industry? Ans: Over $27 billion per year and growing at 20% to 22% per year.
  • How competitive is the Yoga industry? Yoga has less formidable competition than the fitness industry. Typically, Yoga studios have no sales system to compete effectively.
  • Is the 1 on 1 Yoga Franchise expensive? Ans: Not at all. Usually 30-60 days of sales can probably cover it.
  • Is every student on Private Lessons? Ans: Close. There are semi-privates and specialized group classes also.
  • Is your Proprietary Sales System proven? Ans: Yes. It has a 45-year track record.
  • Is there training on how to operate a 1 on 1 Yoga Studio? Yes, for the franchisee & management.
  • Is financing available? Ans: Somewhat, there’s third party equipment leasing available.
  • Do you offer management software? Ans: Yes, for scheduling, payment & business
  • Are multiple unit franchises available? Ans: Yes. There are many options available.
  • Do you offer a turnkey solution? Ans: Yes

Please see our complete FAQ

Yoga is now Main Stream

The word “Yoga” is known by virtually by every person in America, no matter the language. Yoga is used in TV ads for other products like insurance, hotels and internet service.

Additionally, Yoga demographics are through the roof!

  • Yoga is a 27 billion dollar a year business.
    Somebody is making an awful amount of money.
  • Over 20 million Americans currently practice Yoga.
    That’s up from only 4 million in 2001.
  • Yoga is #1 in terms of growth says Sporting Trends.
    8% of Americans say they are interested in Yoga.
    4.1% say they will take Yoga within the next 12 months.
  • 72.2% are female and 27.8% are male.
    71.4% are college graduates.
    81.6% are from the age of 18 to 54.
  • 44% of Yoga Practitioners earn over $75,000/yr.
    24% over $100,000/yr.
  • Yoga is growing at the rate of 20% to 22% per year

These are demographics to die for!

Yoga is a 27 billion dollar a year business – Somebody is making an awful amount of money – And it’s not the teachers.

In the franchise industry, 1 on 1 Yoga is considered one of the top low cost franchise opportunities.

1 on 1 Yoga Franchise is moving rapidly to the front of the class? For us, it’s all about the basics. First, we offer a proven sales and business model for passionate entrepreneurs and Yogis who are seeking a rewarding investment and/or career and helping people along the way. Yoga studio owners tend to experience a strong sense of satisfaction plus a return on their investment at a faster pace than other businesses. There is no expensive equipment to buy and a Yoga student typically stays loyal and spends more than other types of fitness memberships.

The Yoga market continues to expand for both prospective franchisees and potential Yoga members. As a Yoga Franchisor, we are constantly seeking franchisees who wish to own more than one studio. Our growth will be enhanced by those who genuinely know our sales and business model and how to promote the 1 on 1 Yoga brand.

Special price considerations are available to multi-studio franchisees, experienced yogis and existing yoga studios. We are currently registered in twenty six states and registering in other states as requested.

In the franchise industry, 1 on 1 Yoga is considered one of the top low cost franchise opportunities.

You Do Not have to be into Yoga to Own or Invest in a Yoga Studio.

  • Your Franchised Yoga Studio can be presented to you Turn-Key
  • Third party leasing for Yoga Mats/Flooring, signage & equipment
    lowers initial investment
  • Centralized Training Center
    for training your Management and Staff
  • Centralized Local, Regional and National Marketing
  • Centralized Social Media Marketing and Communications
  • Centralized Business Services and Site Location Assistance
  • In-house News Release Service
  • In-house Email Marketing Service
  • Studio Management and on-line Scheduler Software
  • Partnerships for franchisor operated corporate studios are available

1 on 1 Yoga Colonies

Most all franchised 1 on 1 Yoga Studios open in Colonies (groups). When you hear the old adage: “You’re in business for yourself but not by yourself”, with 1 on 1 Yoga, it’s an absolute.

The colony of 1 on 1 Yoga Studios can be wholly or partially owned by one person. The studios may all be independently owned as well.

The advertising power of a Yoga Colony can be awesome.

EXAMPLE: Five 1 on 1 Yoga Studios in your Colony gives you five times the local advertising for your buck. It’s like getting 80% off of each advertising campaign because you are sharing the expenses with the other studios.

The 1 on 1 Yoga centralized marketing team is your Full Time Team of Marketers, Social Media Promoters and Bloggers.

There’s even a full time Yoga Call Center to handle and book your inquiries.

Why a franchise? I can just open a Yoga studio on my own. . . . .

  • According to the US Department of Commerce, over a 10 year period,
    Independent businesses, Yoga or otherwise, have an 82% failure rate.
    Franchised businesses however, have been 90% successful over the same period of time.
  • 38% of independent businesses fail in the first year,
    While less than 5% of franchised businesses fail in the first year.
  • Total franchise sales exceed $1 trillion.
  • Franchises represent 40% of all sales in the United States,
    While representing only 8% of all businesses.
  • 94% of franchise owners consider themselves successful.
  • 75% of franchise owners would repeat their franchise again,
    While only 39% of Americans, would repeat their jobs or their independent businesses.

According to the US Department of Commerce, over a 10 year period, independent businesses, Yoga or otherwise, have an 82% failure rate. Franchised businesses however, have been 90% successful over the same period of time.

1 on 1 Sales System™ Heritage

The basis for the 1 on 1 Sales System™, its embryonic form, was originally conceived 102 years ago (1912) in the dance industry by G. Hepburn Wilson.

After decades of morphing and further refinement by a business development genius named Louise Taylor, it became a dancing franchise system in 1939.

After several more decades of changes and improvements, in 1965 the system was introduced to the Martial Arts industry.

In 1967 the tried and tested business training and management system was the heart of the world’s largest martial arts franchise chain where the Vice President, Ray Klingenberg, took the chain nationwide, opening 140 studios in the first three years.

45 years later, there are still 350 Martial Arts Studios in business under the same brand name

With over a 1000 using the same or modified system.

On November 1, 2012, Ray adapted the original business training and management system for the Yoga industry. He added new technology and expanded the system to reduce the Franchisee’s business duties, rebranding to become the 1 on 1 Sales System™.

Being of a Yoga family (his wife is a Yoga teacher), Ray knew, first hand, what was missing in a Yogi’s business.

Addressing these needs for the Yoga studio, Ray has evolved the 1 on 1 Yoga Franchise System™ to a full scope, full service, sales system, now consisting of eight essential departments with dozens of custom crafted elements of support; all common sense with the mandate that the Yogi can spend their time “Talking & Teaching™”.

(We apologize for not revealing the martial art brand name. We wish to protect their privacy and eliminate the possibility of a drove of curious yogis contacting and questioning the martial arts franchisee when they have a business to run. If you are a serious 1 on 1 Yoga Franchise™ inquiry, we will give you all the information/names so that you can complete your due diligence.)

38% of independent businesses fail in the first year while less than 5% of franchised businesses fail in the first year.

There are 8 prime elements that comprise the 1 on 1 Yoga Sales System™

This is how we help you, the franchisee.

Marketing Central™

Marketing Central is the heart of marketing for new students.

It maintains a centralized dynamic interactive website that represents all 1 on 1 Yoga Studios. This is where website SEO, Content Marketing and purchased traffic originates.

Marketing campaigns via email, EDDM, targeted postcards, Craigslist, Thumbtack, Backpage, Linkedin, YouTube, Angie’s List and others are all created and managed at Marketing Central.

Sales Central™

Sales Central is a Yoga Call Handling Office (yoga answering service).

All incoming phone inquiries are handled by trained salespersons and booked on line with payment collected on the behalf of the franchisee’s studio.

Call Handing personnel also follow up on confirming appointments, cancellations and no-shows.

Training Central™

Every Franchisee and their managers go through a 70-hour 8-day sales and management intensive in Miami Beach, Florida. They learn Relationship Selling. There is no pressure selling or power closing in the 1 on 1 Sales System™.

It’s all about building trust and a relationship with the new student and showing value for 1 on 1 Yoga services. Armed with the information and commitments gathered from an Introduction Course, closing the sale is just a matter of helping the student budget their Yoga training.

Management Central™

Studio & Staff Management is a type of software whereby students can login to book and pay for classes.

It also manages teacher’s schedules and calculates payroll.

Business Central™

Business Central staff handle demographic studies, site location, real estate negotiation, contractor negotiation and accounting/tax software recommendations in addition to individual business plan development and management.

Communications Central™

Manages Social Media promotion through every Social Media advertising channel possible. This includes video promotion via YouTube & Podcasts. Marketing Central™ sets up Facebook “Likes” and “Friends” promotions as well as publishing news releases.

Communications Central™ will be the creator of the social media content along with each franchisee. Communications Central™ also manages the Ambassador Franchise/Student Recruitment Program.

Finance Central™

1 on 1 Yoga Franchise does not offer financing of any kind.

However, we have secured a third-party Leasing Company for the leasing of signage, furnishings and wall-to-wall mats/flooring.

Apana Method™

The Apana Method™ is a method of recording the progress of a private student. It is not a style of Yoga. The Apana Method™ establishes short term identifiable goals that are achievable by most any student. Some may take longer than others but they will get there eventually. Everyone learns at their own pace.

Ancient Yoga was taught 1-on-1

The time has come to return to higher quality teaching roots and make the money you richly deserve.

Your next step is to talk with us.

Learn more about the 1 on 1 Yoga Sales System™.
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Frequently Asked Questions

What type of prior experience do I need to be a franchisee?

There is no particular experience necessary in business or in Yoga. We will train you. Our operations manual includes guidelines and considerations for hiring competent teaching staff. We train your staff at Training Central™ on the 1 on 1 Sales System™ and the operation of a 1 on 1 Yoga Studio.

How does a 1 on 1 Yoga Studio create revenue?

The majority of your revenue will be derived from private and semiprivate yoga membership sales. Each member has the option to pay in full or pay a down payment plus weekly payments via EFT (Electronic Funds Transfer). An EFT payment can be made using a credit card, checking account, or savings account. The Membership rates you charge may vary based on area demographics and the offerings at your studio. We can help you set your pricing structure. There are a variety of other revenue streams that you can implement: Yoga workshops and trainings, retail sales, a coffee/tea/juice bar and vending are some of the more effective revenue streams that can add to your bottom line.

What can I expect to make from my yoga business?

The franchising industry is regulated by the Federal Trade Commission (FTC). Consumer protection laws do not allow us to advertise or state that you will make any particular amount of money. Profitability will depend upon many factors, such as: location, population density, per capita income, operating expenses, management expertise and sales abilities. That’s why your new studio must be carefully planned out and you must diligently study and practice all the nuances of the 1 on 1 Sales System.
We offer an on-line “Calculator Spreadsheet” whereby you can enter a number of particular courses sold during a particular week and it will project the gross income generated per week, month and year. This spread sheet is for entertainment and goal setting only and not a guarantee of what you will make.

How many hours will I work in my yoga studio each week?

That decision is completely up to you. Some owners maintain full-time jobs or are absentee owners and watch over the operation of their studio with occasional check-ups. Other owners operate their 1 on 1 Yoga Studio as a full-time job. Depending on your circumstances, it can work both ways.

Do I get an exclusive territory with my 1 on 1 Yoga Studio franchise?

Yes. You will be granted an exclusive territory. Your franchise sales representative can discuss with you how 1 on 1 Yoga implements its territory development.

How will I know if my market is big enough?

We conduct a demographic study to help you determine which city or area offers a viable market and also offer assistance on selecting an appropriate site, both of which will get your franchise off to a great start. Please see the site location tab on the menu for the demographics we are looking for.

Will I be given help with selecting a site and building my studio?

As much help as you need. We use third-party professionals to assist you with real estate negotiations and contractor build-outs. Remember, your success is our success. Our income is tied to yours. Therefore, we will do whatever it takes to get you started in the right manner.

I have the interest but also a lucrative career. Can I be an absentee owner?

Yes you can. Our operations manual provides guidelines and considerations for hiring your staff. We train everyone for you on the 1 on 1 Sales System™ at our Training Central™ facility. You can be an absentee owner of multiple studios if you wish and there is a discount in the franchise fee for multiple purchases.

Can I buy multiple franchises or an entire colony of 1 on1 Yoga Studios?

Yes you can. And, you will get a per studio discount in the franchise fees to boot. You will need to show you have the financial strength to support the project and submit an opening schedule for each studio.

Does the Franchisor assist in the design and equipping of my Franchised Studio?

Yes. We will provide you with a design guide with sample floor plans and color charts for a standard 1 on 1 Studio all the way up to a mega 1 on 1 Studio with a boutique and juice/tea/coffee café.

I already own a Yoga Studio, can I convert it to a 1 on 1 Yoga Studio?

Yes, and we will give you a heck of a deal if you do. We have a program that can substantially discount the franchise fee plus give you credit for all the costs of the conversion (rebranding) like new signage, literature etc. The 1 on 1 Yoga brand can be meshed with your current brand if you wish. We also give you a moratorium on paying royalties on income generated by your old student agreements.

How much are the franchise fees?

In comparison to other comparable franchises, the fees for a 1 on 1 Yoga Franchise are quite low. Our fee structure includes a one-time $19,900 franchise fee and an ongoing 6% royalty to help support the franchise infrastructure. The franchise fee may very well be covered by the sales made in the first 30-60 days of business.

Existing yoga studios that wish to convert to a 1 on 1 Yoga Studio usually get a substantial discount based on many factors including area demographics, studio size, number of students, monthly gross etc.

Is financing available for the franchise fee or studio build out?

The 1 on 1 Yoga Franchise, Inc. does not offer any direct financing but does recommend a third party finance expert to guide the franchisee to over a hundred commercial financing sources. Additionally, we have secured a third party Lease Company that will lease you wall-to-wall Yoga mat/flooring, furnishings, signage, computers and a security system saving you thousands on your studio build out.

What is the term of the franchise?

The term of a 1 on 1 Yoga franchise is 10 years with two 5 year options. The options can cost anywhere from one dollar up to a maximum of 50% of the then current cost of the franchise. The amount will be driven by the amount of service required by the franchisee.

What is the size requirement of a 1 on 1 Yoga Studio?

Minimally, a studio should have at least one office, a receptionist area, one to two class rooms and two to three private lesson rooms. This would entail about 2000 to 2800 square feet.

If you opt for an expanded retail space and juice/tea/coffee another 500 or so square feet may be needed.

An optimal size for a studio is 2800 to 4500+ square feet. This would allow for additional private and semiprivate class rooms and a small daycare area for the children of nonworking mothers.

What do I get for my franchise fee?

A 1 on 1 Yoga Franchise is full service franchise providing a full menu of Marketing, Advertising, & Sales Training, Equipment lease assistance, Student & Business Management and on-going Education. Additionally, our Yoga Call-Center sells & schedules new students for you. Your receptionist does not need drop everything to answer the phone to sell an intro course.

How much training will I receive?

With 1 on 1 Yoga, the training never really stops. Initially, we have a mandatory, 70-hour (+/-) 8-day training program at our corporate office in Miami Beach, Florida for you and/or your manager. There is a cost of $1000 per person that covers the payroll of the teachers. Once completed, we provide daily or weekly assistance via the phone, onsite visits, email communications, and occasional webinars. Assistance is available for as long as you need it. There is no additional cost for this valuable training and assistance.

Do I get an operations manual?

When you become a franchisee, you will be granted access to our online operations manual. This is a web-based program that is regularly updated with new information. It contains hundreds of topics designed to help you launch and operate a 1 on 1 Yoga franchise.

Do you charge a royalty?

Yes we do. A 6% or $150/week royalty, whichever is more. It is required to help defray the cost of infrastructure and support staff. The royalty rate is expected to increase to 8% as our costs increase in the future but as of now, it is 6%. Those franchisees that contract at the 6% royalty rate will stay at 6%. The future new-comer franchisees will be at 8%.

How much upfront investment capital will I need to open a 1 on 1 Yoga Franchise?

Our Federal Disclosure Document (FDD) lays out all of your expenses to open a 1 on 1 Yoga Studio. If you pay cash for everything, your out of pocket investment would be $52,650 to $286,500 depending upon the size, build-out cost and rental cost of your studio. Leasing your mats, furniture, signage and equipment may well lower your initial investment.

Can I lower my initial investment and monthly expenses by subcontracting my retail sales or juice, tea or coffee bar?

Yes. This is your business and you can subcontract your space as you see fit. However, you must get franchisor approval. The 1 on 1 Yoga brand must be protected. Also, subcontracted businesses within a 1 on 1 studio location must pay royalty and advertising fees where applicable. Our marketing program will support them as well. It’s all about the traffic.

Is there an advertising fund that I am required to contribute to?

Yes. There is a national advertising fund that advertises for the entire studio chain. The fee is 2% of gross or $50/wk., whichever is more. Then, there is an additional 6% of gross or $250/wk. dedicated to the local and regional advertising for your studio. The pooling of this money by the studios in the 1 on 1 Yoga Colony creates an advertising budget that is unheard of in the Yoga community. Retail and refreshment sales revenue must be included in the total gross of the franchise as advertising campaigns include these additional revenue streams.

Who are the biggest competitors for 1 on 1 Yoga?

Obviously other yoga studios along with fitness gyms and community centers would be considered competitors. Most yoga studios and community centers have no sales systems. Regardless, we can help you evaluate the competition prior to you making a commitment.

How do I get started?

Step one is to inquire. Fill out the “Let’s schedule a call” form below and submit it. Choose the subject you are inquiring about i.e. Teacher, Manager, Ambassador or Franchise. You can choose more than one if you wish by resubmitting the form again.

Upon our receipt of your inquiry and if you are a resident of a licensed state, a member of our Franchise Team will contact you by telephone. This call is meant to answer any questions you might have and for both sides to determine whether becoming a 1 on 1 Yoga Franchisee would be a good fit for you.

Should it appear that becoming a 1 on 1 Yoga Franchisee would indeed be a good fit, we will send you a current copy of the FTC required F.D.D. (Federal Disclosure Document, which includes a copy of our 1 on 1 Yoga Franchise Agreement) for your detailed review and understanding of all the elements of a 1 on 1 Yoga franchise.

By law, you have 14 days to study the F.D.D. material, speak to your lawyer and/or accountant and do whatever due diligence you feel comfortable doing. On the 15th day, you can request that a formal application be sent to you. With your submission of the formal application you can reserve your territory by simply adding it to your formal application and sending it in along with a $900.00 deposit. If your formal application is denied for any reason, your deposit will be fully refunded. If accepted, let’s get your final paperwork and training done and get your 1 on 1 Yoga Studio open and operating. Welcome Aboard!

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