1 on 1 Yoga Franchise | For Yogis

If you are a Yogi wanting your own studio, let's have a heart-to-heart conversation.

You’ve completed your Teacher Training Program and have decided to pursue your passion and open your own Yoga studio.

The obstacles to success are numerous.

Business is about financial projections, strategic planning, marketing, sales, budgeting, demographics, facility build-out, contractors, employees, bookkeeping, and so much more.

With no sales system or business training and with your RYT200 certification in hand, you are off to find your studio location. Your first mistake will probably be not having a clear business plan and the choosing of a site based on emotion and not logic.

“This place looks great. If we build it, they will come”. Maybe. But is it the right clientele? You need a good mix of private lessons, semi-private lessons and specialized classes to achieve financial freedom.

Was this decision based upon a demographic study? What’s the per capita income of the area? What’s the population density? What’s the population count of 18-55 year olds within a 3 to 5-mile radius? What about traffic flow, sign ordinances, licensing and parking? How safe is the area after dark?

Choosing the right location is a lot of work even for a pro.

A real estate agent is the agent representing the lessor (landlord), not the lessee (you).

Unless you are armed with demographic and market value information and possess some negotiation skills, you are cruising for a bruising.

Even if you are familiar with commercial real estate, lease negotiations can be tenuous. Considering the different lease terms, like triple net leases, gross leases, and CAM charges, deciding on a lease option can be daunting if you lack experience in dealing with building owners. You can end up paying too much for lease and lose out on potential incentives such as free rent, site prep or a complete or partial build-out. Our real estate experts represent you. They can help you achieve the lowest possible rate and make sure the lease is structured with your best interests in mind.

Today, most Yoga studios use a mass market health club approach to sell Yoga when it should be a personal service.

Ancient Yogis originally taught Yoga one-on-one. Why the change in the west?

Scores of students piled into a class does not compare with the one-on-one attention of privates and semi-privates. A “classes only” curriculum just churns students. Most Yoga studios lose nearly as many students as they gain as the year rolls along.

The selling of a 5, 10 or 20 class card that expires in 3, 6 or 12 months are a disservice to the student and a sign of sales ineptitude of the studio.

Every Yogi knows that a student must practice two to three times per week to achieve some degree of results.

Selling from a rate sheet is “bottom up” selling. No particular sales ability is needed to sell off a menu. The customer chooses one of the cheapest courses and off they go with no particular consistency.

1 on 1 Yoga sells from the “top down”. Every new student starts with a private lesson introductory course. The teacher gets to know the student and their needs and goals. Then a private or semi-private course is budgeted to fit the student financially. Standing appointments keep the student consistent with results virtually guaranteed.

Ancient Yogis originally taught Yoga one-on-one.

Why the change?

Scores of students piled into a class does not compare with the one-on-one attention of privates. A “classes only” curriculum just churns students. Most Yoga studios lose nearly as many students as they gain as the year rolls along.

Students jump from one studio to another on a whim thanks to the class card system. The selling of five or ten class cards that expire in three, six or twelve months are a disservice to the student and a sign of sales ineptitude of the studio.

Every Yogi knows that a student must practice two to three times per week to achieve some degree of results.

The only hope of financial survival is to sell annual unlimited class programs. But what is the chance the student will quit along the way?

Weak sales procedures usually mean that the monthly price is discounted substantially for the annual commitment. And, of all the new students that come in the door – how many sign up annually?

Pilates studio owners charge more and emphasize privates. Why can’t Yogis?

The answer is not to just raise your prices but to provide more value and get paid for it.

Rather than putting students in classes only, adding a private lesson or two to their curriculum can make a significant increase to the studio’s profits.

Suppose a studio only signs up three new private students per week (easily attainable) to go along with a couple class lessons per week. Attendance would be up as private students come in by appointment. Drop outs would be less. You will find at the end of the year, the studio would have 150 students or more on privates.

How is your income now?

So now you’re thinking, “How in the heck am I going to cover 150 private lessons and all the classes that are included?” Yep, that’s right. You’re going to need full time teaching staff and pay them a livable wage.

But no need to worry; you will be able to afford it.

The 1 on 1 Yoga Franchise System™ will not only show you how but will do so with sales and servicing training and a comprehensive scheduling and lesson management system.

Alright, what does a Yogi have to do to build up a studio to 150 or more private students?

You start at the very foundation.

  • Location, location, location.
  • Answer all phone calls live. No digital message taking.
  • The studio needs to be open and staffed at least 10 hours per day.
  • Have a solid proven relationship sales system centered on private and semi-private lessons.
  • Create a private lesson teaching curriculum establishing goals, expectations and results.
  • Don’t lose students. Follow up on every AWOL, cancellation and no-show.
  • Extend and renew existing courses before they expire.
  • Become proficient with targeted direct marketing programs.
  • Build your brand and advertise in social media (Facebook, Twitter, YouTube, Podcasts etc.).
  • Become proficient in SEO for your website (or hire a service).
  • Become proficient with direct mail postcard marketing.
  • Use a good student/teacher/class management software program.
  • Adhere to good money management techniques.
  • Use good book-keeping software and pay your taxes on time.
  • Develop a good management/teaching training program to build staff.

Ancient Yoga was taught 1-on-1

The time has come to return to higher quality teaching roots and make the money you richly deserve.


Your next step is to talk with us.

Learn more about the 1 on 1 Yoga Sales System™.
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Source of data: Harvard Business School case study ~ Branding Yoga (2011),NAMASTA, YIAS, Livestrong, Huffington Post, Wikipedia & Yoga Journal. (Verified: July 2013)


The information provided on this website is not intended as an offer to sell, or the solicitation of an offer to buy a franchise. An offer or solicitation can only be completed after the required F.D.D. (Federal Disclosure Document) has been sent to the prospect franchisee as required by the F.T.C. (Federal Trade Commission). This communication is not directed to residents of any jurisdiction that requires registration of a franchise prior to offering and selling a franchise in such jurisdiction. No franchises will be sold to any resident of any such jurisdiction until the offering has been registered and declared effective by such jurisdiction and the required F.D.D. offering circular has been delivered to the prospective franchisee in compliance with applicable law. At the present time, we are not registered in any of the following states, and therefore do not and cannot solicit franchise sales in or direct offers to these states: HI, CA, CT, IL, KY, ME, NE, NC, OR, SC, TX, UT, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, and WI. However, if you live in one of these states and are interested in franchising, contact us for our registration plan / schedule with that state or any of the other states.