If you are a Yogi wanting your own studio, let's have a heart-to-heart conversation.
You’ve completed your Teacher Training Program and have decided to pursue your passion and open your own Yoga studio.
The obstacles to success are numerous.
Business is about financial projections, strategic planning, marketing, sales, budgeting, demographics, facility build-out, contractors, employees, bookkeeping, and so much more.
With no sales system or business training and with your RYT200 certification in hand, you are off to find your studio location. Your first mistake will probably be not having a clear business plan and the choosing of a site based on emotion and not logic.
“This place looks great. If we build it, they will come”. Maybe. But is it the right clientele? You need a good mix of private lessons, semi-private lessons and specialized classes to achieve financial freedom.
Was this decision based upon a demographic study? What’s the per capita income of the area? What’s the population density? What’s the population count of 18-55 year olds within a 3 to 5-mile radius? What about traffic flow, sign ordinances, licensing and parking? How safe is the area after dark?
Choosing the right location is a lot of work even for a pro.